Embrace Digital but ignore Traditional Media at your Peril

Digital content marketing has disrupted brand communication over the past decade. The sharp rise in internet access and social media platforms has created opportunities for companies to tell their stories by adopting these new techniques. Through these developments, we have witnessed marketing and communication teams split their budgets between traditional media and digital channels in a balancing act as they try to weigh up the most effective platforms to utilize in reaching their target audiences.


Managing Crisis Communications in the Digital Age

It takes 20 years to build a reputation and 5 minutes to ruin it – Warren Buffet
We live in a digital age where a tweet can become newsworthy and gather momentum at the speed of lightning and before you know it you are trending on social media and the mainstream media have picked up the story before you can blink!  If you do not have a well-defined and current crisis communications plan incorporating a social media policy, you are in trouble.


The Importance of Social Media for a Business

Are you looking to boost the growth of your company but don’t know where to start? Well, the great thing about this is that we live in the 21st Century where you get the opportunity to speak to your clients, at any given time.
Social Media has made things easier and effective for numerous companies. We can reach potential clients at any given time, informing and educating them about the services we render.


Protecting Your Reputation Online while increasing ROI

Organisations often communicate via a few selected channels choosing to leave out certain channels of communication on the basis that they believe that they do not add value to their operations. We have had companies downplay the importance of a marketing department simply because they deem themselves to be a ‘specialist’ entity servicing a niche market with an overreliance on the quality of their products and services. These companies believe they have a very good relationship with clients which forms the basis of their stance towards marketing initiatives of not going beyond lunch meetings.


Why You Need A Social Media Policy For Staff – Right Now!

Social media is a powerful tool that has a significant impact on both professional and organizational reputation because the lines between personal and organizational voices can often become blurred. There is an urgent need for organizations to implement guidelines to provide standards of professional practice and conduct for their employees when using social media as well as to encourage active participation and interaction between employees and an organization’s public online users in order to effectively promote your organization.


Social Media Marketing Tips for Business Owners

When you find yourself in a place where you are suddenly leading a new venture, whether it is a B2B, B2C or non-profit venture, social media marketing done right is an essential for any small business. But trying to figure out your Social Media Strategy can be confusing and time consuming. SWM Communications is here to guide you through this crucial stage.